Critiquing the National Brand
Nation branding is a way for countries to promote specific elements of their national identity for a positive perception from around the globe. In order to construct a national brand, a nation must have a distinguishable national identity to essentialize and demonstrate through the brand for an international appeal. Nation branding can also be present through entries at the Eurovision Song Contest, in which performances can manifest the cultural uniqueness of the nations they are representing and present it in a way that is interesting and entertaining to the global audience. Through difficulty in instituting its own national brand and possessing progressively indefinite nation identity, Romania cannot promote what is distinctively Romanian through performances at the Eurovision Song Contest. Romania’s national identity is shaped by their blend of the nation’s history a...